Montreal, July 26, 2021 – Able Esports (“Able”), a Quebec-based esports organization, is proud to announce its partnership with Labatt Breweries (“Labatt”), one of Canada’s founding companies and its main brewer, as its official beer partner. This partnership will see Labatt’s Bud Light brand featured on Able’s official team jerseys and through various online activations.
Emil Vanjaka, VP Business Development at Able Esports says: “We are extremely excited at the opportunity of working with such a renowned partner to bring more exciting events and content to our growing fanbase. This partnership is a big step towards further reenforcing our vision of partnering with high quality brands with local roots that have the potential to continue to significantly elevate esports in Quebec and Canada.”
Labatt Breweries of Canada has been shaped by over 170 years of brewing excellence and commitment to the communities where it operates.
Christian Boulerice, Sponsorship Director at Labatt commented: “Able has demonstrated a lot of professionalism and we are thrilled to partner with them as a local esports partner. This collaboration falls squarely in line with our strategy in further solidifying our Bud Light brand in the esports space and supporting local organizations with high growth potential.”
Able Esports is a Canadian esports organization, based primarily in Quebec. They house several competitive teams and content creators, as well as organize various North American esports competitions.
You can follow Labatt and Able on their social platforms to learn more about their partnership and activations.
Labatt Breweries of Canada has been shaped by over 170 years of brewing excellence and commitment to the communities where it operates. Throughout the company’s history, Labatt has never lost sight of the fact that it is in business to exceed the expectations of its customers. Labatt is a proud member of the global Anheuser-Busch InBev family and brews a total of about 10 million hectolitres annually – the equivalent of more than 350 million bottles of beer to customers across Canada. www.labatt.com
About Able Esports
Able Esports is a Canadian esports organization with players and fans spanning North America and beyond. The company strives to field the best competitive teams and content creators in the most popular esports and gaming titles. Able’s goal is to offer its athletes the tools and support that they need and deserve to compete at the highest levels. The organization works diligently with its partners to offer high-quality events and collaborations to further promote and elevate esports within Canada, while ensuring a non-toxic and inclusive environment. www.ableesports.com