Jakarta, Indonesia 4 October 2021 – EVOS Esports launches a new initiative called Makbar, the very first food merchant from the esports industry, that is exclusively available in the SuperApp platform: Grab. The public will be able to order the dishes directly anywhere in Jakarta, Indonesia.
The new initiative of this food merchant will see ten different varieties of EVOS branded dishes be made available to the millions of users of the Grab application at an affordable price.
The food merchant initiative is significant momentum for EVOS Esports, to always close with the target audience and deliver new variations with the product that can be consumed through effective ways in Grab application.
“As the leading food delivery service in Indonesia, we are thrilled to welcome EVOS and its brand Makbar on our platform. We strive to serve all kinds of foodies, including gamers who love to explore great cuisines during their gameplay. We are ready to support Makbar to achieve success and become the premier brand for the gaming community,” said Hadi Surya Koe, Head of Marketing, GrabFood, Grab Indonesia.
The launch of the food merchant in Grab is one of the latest initiatives from EVOS Esports to connect with the fans as the pandemic has restricted most activities. Therefore, this idea was instigated by the CEO of EVOS Esports, Ivan Yeo, to fill the void of physical community interaction.
“At EVOS, we always are fans first. The fans are the core of our organization. This project will allow fans to connect with us once again. We aim to send a bit of EVOS and happiness to everyone out there, and we couldn’t think of a better platform than Grab to make this happen with their amazing portfolio.”
In addition to this initiative, Grab will also be committing to marketing campaigns with the EVOS, utilizing EVOS talents to promote the Grab app in a hyper-localized campaign.
EVOS Esports is one of the most prominent esports teams in Asia with multiple world championship titles in Mobile Legends, Free Fire, and League of Legends: Wild Rift has a combined following of over 100 million fans across all social media and over 500 million views monthly.
Lastly, as a way to give back to the fans, EVOS will also be donating 100 meals of the EVOS branded dishes to the communities in need. “We always look to give back, no matter in what shape or form. We understand the struggles communities face, especially amid the pandemic. We will always look for ways to help the community, one initiative at a time,” mentioned Hartman Harris, the Chief Business Officer of EVOS Esports.
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About EVOS Esports
EVOS Esports is the leading esports organization in Southeast Asia especially Indonesia, with multiple esports championships international and domestic – such as Mobile Legends: M1 World Championship, Free Fire: World Series, and World Cup & LOL: Wild Rift Regional Cup.
As a business, EVOS Esports has raised US$16.4M to date in Series A and B funding rounds, and currently manages 160 gaming influencers exclusively and partners with over 200 esports talents. They have a total combined following of over 100m subs/followers across all social media and over 500 million views per month.
Grab, Southeast Asia’s largest mobile technology company that connects millions of consumers to millions of drivers, merchants, and businesses. Grab is taking on the largest problems that affect the region, including access inequality, outdated infrastructure, and income disparity.
Just like every single Southeast Asian, we’re still incredibly ambitious. We’re still questioning those everyday limitations. And we’re still incredibly optimistic.