GAMEFACE AND THE*GAMEHERS JOIN FORCES TO ENCOURAGE INCLUSIVITY ACROSS ESPORTS
Partnership will address the need for more inclusivity for female and minority gamers.
Identify inclusivity programmes that are having a profound impact on the industry and champion their work as part of the inaugural GameFacers awards.
GameFacers also announce additional jury members to further cement its commitment to building diversity and inclusivity across the sector.
Awards entry deadline on Thursday 29th April; ceremony on Thursday 24th June.
Tuesday 30 March: Esports consultancy GameFace has announced an innovative partnership with the*gameHERS – a female-led community dedicated to amplifying the voices of women, femme-identifying and non-binary gamers.
Together the pair will be working to ensure the esports industry embraces inclusivity and becomes a true reflection of modern society and gaming culture; a crucial element for many of the global brands looking to create partnerships within the sector.
The*gameHERS will also become ambassadors for esports first ever independent business-to-business awards programme, the GameFacers; championing the ‘Best Inclusion Programme’ category and encouraging esports teams and organisations who are implementing inclusivity initiatives across the sector to enter.
“We are interrupting the narrative that there is only one way to be a gamer, or one right way to be a sustainable and inclusive business in the gaming and esports industry,” said Verta Maloney, Co-founder and Chief Community Officer of the*gameHERS.
“Being disruptive is what the*gameHERs is all about; amplifying and elevating our community while contributing and benefiting from a billion dollar industry that would not exist without women, femme identifying and non-binary folks who are comfortable in spaces that centre women.”
Despite being the maiden awards, the GameFacers has built one of the most experienced and diverse juries of any esports awards programme. The panel includes marketeers from Adidas, Savills and Virgin, senior agency and consultancy staff from Havas, VCCP and Reset, social visionaries from the likes of Twitch and Tik-Tok, plus esports and gaming experts from Black Girl Gamers and Blast.
The awards will give esports teams and organisations the opportunity to showcase themselves to this vastly experienced panel, whilst benchmarking the best talent, campaigns, events, content and venues in the industry.
Commenting on the announcement, Jeremy King, CEO of GameFace said: “We are delighted to be helping the industry embrace inclusivity as part of our strategy to help esports organisations resonate with brands and increase the potential for partnerships and collaborations. GameFace is big admirer of what the*gamerHERS is trying to achieve and it is a seamless synergy to have the company be the ambassador for our inclusive initiative category in our awards programme the GameFacers.”
A total of 17 global awards categories are open to enter. Entries will close on Thursday 29 April with the winners ceremony taking place on Thursday 24 June – details of which will be released over the coming months.
More information on the awards categories and entry mechanism can be found by visiting www.gameface.xyz.
Entry Categories (full list):
Best Internal Events Team; Best Internal Content Team; Best Internal Social Media Team; Best Apparel Team; Best Partnership Activation; Best E-Sports City; Best Event; Best Player Experience at Tournaments; Best E-Sports Team/Division within a Publisher; Best Live Event Production; Best Fan Activation; Best Venue Team; Best Inclusion Programme; Best Venue; Best E-Sports Investor; Rising Star within an Internal Team and Best Brand Game Experience in E-Sports.
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