Toronto, Ontario, August 19, 2020 – Tiidal Gaming Group Inc., an esports and entertainment organization, is pleased to announce they have entered into a sponsorship agreement with XP Sports, a leading supplement brand specializing in formulas made specifically for gamers and esports athletes. XP Sports will partner with Tiidal’s esports division, Lazarus.
The partnership will evolve over the 2020-22 gaming season, with dual sponsorship of upcoming gaming events and tournaments. Additionally, XP Sports will be working with and sponsoring the individuals & teams on the Team Lazarus’ extensive esport athlete roster as well as a number of content creators in the LZR network.
The esports and gaming sector continues to gain traction from non-endemic brands looking to market and create awareness for their brands through new and innovative platforms. Coming off a record 2019 which saw Lazarus Esports rank first overall in Canada and third overall globally in 2019 for esports earnings, the team has built a world class organization consisting of some of the best athletes in North America. Lazarus team members are confident that XP Sports can ensure their team members are fuelling their training and gameplay with a leading supplement for optimal performance. XP Sports umbrella of scientifically formulated products deliver key benefits paramount to achieving success in the gaming space, including energy, focus, enhanced performance and eye health support amongst others.
“We are pleased to partner with XP Sports as they look to enter the esports market through Team Lazarus,” said Charlie Watson, CEO of Tiidal Gaming Group. “XP was looking for a Canadian gaming partner that would enable them to market their world class energy supplement brand to a growing and younger demographic. After careful review, XP decided to work with the number one ranked esports team in Canada on growing activations and creating content to assist them with raising awareness around their leading supplement brand.”
“Capturing the attention of this audience is becoming increasingly challenging, but the team at Lazarus provides a unique way for us to generate the attention of this growing demographic,” said Barry Alexander, Senior Director of Marketing at Iovate Health Sciences, the makers of XP Sports. “We could not be more excited to partner with and leverage the extensive Lazarus network to enable the growth of our brand.