Ween launches the first recurring esports competition in Spain which rewards winners exclusively with cryptocurrencies.
• The company bases its decision on the interest of the gamer public in the growing development of cryptocurrencies
• Ween’s Crypto Cups are 24 CS:GO tournaments that will run for a year starting December 4th
• Exclusive Digital Hub for registration and information: https://ween.games/en/cryptocups
All users can register today for the Crypto Cups, a new series of esports tournaments organized by Ween, the benchmark gaming platform in Spain and Latin America. These are 24 tournaments of CS:GO game that will be held biweekly for a year from next December 4th. The differential fact is that for the first time in Spain all prizes will be paid in Bitcoin, the most representative and recognized cryptocurrency.
This novelty responds to the innovative nature of a technological platform like Ween that not only wants to differentiate itself from other players in the esports ecosystem, but also to better connect with its target audience of gamers. The company has carried out an analysis of its users in recent months that has concluded in a clear identification between the esports player profile and the growing interest in cryptocurrencies and blockchain technology of digital natives.
In addition, Ween understands that the cryptocurrency market clearly continues to grow, so the possibility of revaluation of the prizes is an added stimulus for the players. Cryptocurrencies based on blockchain technology respond to a revolutionary technological development that will transform the economy in the coming decades, so the owners of Ween are convinced that the crypto universe is necessarily in confluence with esports and this kind of technology. In the words of Jon Llaguno, Managing Director of the company, “Blockchain technology is part of the future of gaming and from Ween we want to take a step forward and integrate it more and more into the day-to-day life of our players, generating new and better gaming experiences for the users and better services and projects for brands. Crypto Cups is just the beginning of a much broader and more ambitious technology adoption that we are betting on for Ween’s international growth.”
The Spanish platform is taking the first steps of a strategy framed in this trend. The next natural evolution for the company will be to integrate technologically with the different exchange systems for cryptocurrencies so that players can take advantage of their own wallets (cryptocurrency wallets) to directly enter the prizes generated by Ween tournaments, as well as with several publishers who are openly betting on this technology.
The company is also studying the possibility of incorporating NFTs, as well as creating its own tokens (weenos) in order to expand the range of prizes and therefore the interest and loyalty of players towards the platform. The appearance of video games called “play to earn”, which rewards players with NFTs and tokens, has become one of the most disruptive outbursts in the current gamer universe. So much so that Ween is already working to offer video game publishing companies in the medium term the possibility of holding tournaments to compete for these prizes based on blockchain technology.
