Montreal, July 1, 2021 – Able Esports (“Able”), a Quebec-based esports organization, is proud to announce that GURU Organic Energy Corp. (“GURU”), Canada’s leading organic energy drink brand, has accepted to renew the existing partnership between the companies. Over the last year, Able and GURU have worked on building out esports’ fast-growing fan base in Quebec and Canada.
“We are extremely proud to celebrate a year of integrated collaboration between GURU and Able,” said Able Esports’ VP Business Development Emil Vanjaka. “We’re honoured by the trust that GURU has put in us as one of their first partners in the world of esports, and we’ve loved growing with them in the space over the last year. We’re excited to continue to elevate esports in Quebec and Canada alongside them and support our fans and players by providing them with better for you plant-based organic energy.”
As the world’s first natural, plant-based energy drink company, GURU is committed to achieving its mission of cleaning up the energy drink industry.
For Amal Gayed, Marketing Director at GURU, “there was no hesitation when came the time to renew our relationship with Able. They have demonstrated outstanding professionalism and knowledge of the esports market, while at the same time aiming at balancing good gaming with healthy outdoor activities. We are thrilled to continue to grow with them in the space and to offer our good energy, with our plant-based organic energy drinks, to recharge both players and fans alike.”
Able Esports is a Canadian esports organization, based primarily in Quebec. They house several competitive teams and content creators, as well as organize recurring virtual esports tournaments in various titles for the North American player base.
You can follow GURU and Able on their social platforms to learn more about their partnership and upcoming activations and events.
About GURU
GURU Organic Energy Corp. (TSX: GURU) is a dynamic, fast-growing beverage company launched in 1999, when it pioneered the world’s first natural, plant-based energy drink. GURU markets organic energy drinks in Canada and the United States through a distribution network of more than 21,000 points of sale, and through guruenergy.com and Amazon. GURU has built an inspiring brand with a clean list of organic plant-based ingredients. Its drinks offer consumers good energy that never comes at the expense of their health. GURU is committed to achieving its mission of cleaning the energy drink industry in Canada and the United States. For more information, go to www.guruenergy.com or follow us @guruenergydrink on Instagram and @guruenergy on Facebook.
About Able Esports
Able Esports is a Canadian esports organization with players and fans spanning North America and beyond. The company strives to field the best competitive teams and content creators in the most popular esports and gaming titles. Able’s goal is to offer its athletes the tools and support that they need and deserve to compete at the highest levels. The organization works diligently with its partners to offer high-quality events and collaborations to further promote and elevate esports within Canada, while ensuring a non-toxic and inclusive environment. www.ableesports.com
