SummaForte (meaning “Highest Achievement”) was founded on the belief that gamers everywhere deserve an effective, healthy way to achieve and maintain peak performance. No athlete, whether in esports or traditional sports, should be forced into an early retirement because of preventable injury. For the last several months, we’ve spoken with esports organizations and athletes eager to incorporate SummaTape and SummaMix into their daily routines.
One player immediately stood out from the fold.
Today, we’re thrilled to welcome Braxton “Brax” Pierce into our family as SummaForte’s debut brand ambassador. A Counter-Strike legend turned VALORANT superstar, Brax understands what it takes to succeed at the highest level of esports. He has experienced firsthand the strain of esports training, how it can wear down a player’s fingers, hands, wrists, arms, back, eyes and reaction time.
Brax knew that caffeine and sugar were counterproductive and debilitating, so he went looking for a better alternative. He found SummaForte:
“My community knows I’d only promote things I believe in,” said Brax. “I’ve been using SummaTape and SummaMix for a while and they’ve both helped me step up my game and my health. The tape is easy to apply and helps my hands recover from long scrim blocks. The mix is tasty and an easy part of my daily routine. I’m excited to be SummaForte’s first ambassador and an early advocate for CBD in gaming, and I look forward to helping bring healthy performance to the scene.”
Partnering with Brax underscores SummForte’s alignment with the esports and gaming space. For too long, professional gamers have been overlooked by the wider, more traditional sports wellness community who didn’t understand their athleticism and the associated health risks. Gamers were often stereotyped as sedentary computer nomads. Wrong! The physical and mental exertion of competing non-stop in a typical hours- or even days-long esports tournament is more taxing on body and mind than almost any other sport. Esports athletes are athletes, period.
And, there is mounting scientific evidence behind the health benefits of cannabidiol (“CBD”) and the many other cannabinoids derived from now legal hemp. With SummaForte, we’re bringing CBD into mainstream sports health and wellness conversations.
“Not enough people understand the physical and mental crucible esports athletes put their bodies and minds through on a daily basis,” said Jeff Thinnes, SummaForte CEO. “Carpal Tunnel Syndrome, trigger finger, gamers thumb, tennis elbow, neck pain – the list of physical strains goes on. And then you get to the visual and mental fatigue caused by lengthy play on computer screens emitting a steady stream of damaging blue light. I am confident that SummaTape and SummaMix will work in the rugged esports arena and as such, will be great for athletes in any sport.
Brax is an incredible addition to the SummaForte family. We’re thrilled he’s using SummaForte products to stay at the top of his game in a healthy, sustainable way.”
For more details on the science behind SummaForte, visit the Science section of our website. SummaTape and SummaMix are available for purchase via our Shop.
More about CBD:
CBD is a popular, natural remedy used for many common ailments. It offers many of the health benefits associated with cannabis without containing any of the psychoactive elements of THC (or Tetrahydrocannabinol), making it perfect for daily usage.
