Able Esports (“Able”), a Quebec-based esports organization, is proud to announce its most recent partnership with Advanced Sim Racing (“ASR”), the fastest-growing North American racing simulation cockpit manufacturer and digital motorsport equipment retailer. This partnership will see ASR’s drivers represent Able as their official iRacing team.
Advanced Sim Racing is a Canadian-based manufacturer and retailer of high-quality, affordable iRacing equipment. They were founded out of a passion for racing and are now quickly conquering the Canadian and American digital motorsport markets. The initial racing team that will integrate Able’s structure will be as follows:
• Philippe Bouchard;
• Guillaume Lévesque; and
• Andrew Caron.
For Marc-André Ladouceur, Chief Marketing Officer at ASR, “this new partnership is part of our desire to more fully integrate the esports space and offer our drivers the complete set of tools and resources that they need to continue competing at the highest levels. Allied to the professionalism of Able Esports, we are proud to showcase our high-quality, affordable products and how they can give drivers an edge in a space where winning and losing is often determined by fractions of a second.”
Able Esports is a Canadian esports organization, based primarily in Quebec. They house several competitive teams and content creators, as well as organize recurring virtual esports tournaments in various titles for the North American player base.
Helmrich Vogt, CEO at Able commented: “We are thrilled to be working with such a renowned partner and such high skilled drivers. Advanced Sim Racing offer products and services that we are proud to associate our name to. We have been looking to enter the fast-growing iRacing market, and we see no better way to do that than by partnering with a business that is quickly on its way towards becoming a market leader in the space.”
Simulated racing represents a fast-growing subsection of the overall esports industry, which is in full swing and continues its rapid growth worldwide, despite the ongoing pandemic. As iRacing becomes more mainstream and competitive, drivers and providers alike are looking to benefit from the support that esports organizations can offer and the synergies that such potential partnerships can create.
About Advanced Sim Racing
Founded in 2020, Advanced SimRacing is the fastest-growing North American racing simulation chassis manufacturer and digital motorsport equipment retailer. www.advancedsimracing.com
