Montreal, December 24, 2021 – Able Esports (“Able”), a Quebec-based esports organization, is proud to announce that it has renewed its existing partnership with GURU Organic Energy Corp. (“GURU”), Canada’s leading organic energy drink brand, as they continue to focus on developing the fast-growing esports’ fan base in Quebec and Canada, while aiming at balancing good gaming with healthy outdoor activities.
“Working hand-in-hand with GURU continues to be an absolute pleasure and has been a great fit since day one,” said Able Esports’ VP Business Development Emil Vanjaka. “We’re honoured to continue our relationship with GURU after being one of the first brands they trusted with their push into the esports market.”
The renewed partnership will enable more esports-focused activations, including a greater number of tournaments, various contests and giveaways, as well as charity streams and talk shows. Additionally, GURU’s logo will continue to appear on Able’s gaming jerseys and ad placement campaigns.
For Amal Gayed, Marketing Director at GURU, “there was simply no hesitation when the time came to renew our relationship with Able, who share our values and vision. As they continue to grow within the esports space, this renewed partnership allows GURU to continue to offer its plant-based organic energy drinks to recharge both players and fans alike with its good energy.”
Able Esports is a Canadian esports organization, based primarily in Quebec. We house several competitive teams and content creators, as well as organize esports tournaments and events for the North American player base.
Follow GURU and Able on their social platforms to learn more about the partnership, upcoming activations and events.
About GURU
GURU Organic Energy Corp. (TSX: GURU) is a dynamic, fast-growing beverage company launched in 1999, when it pioneered the world’s first natural, plant-based energy drink. GURU markets organic energy drinks in Canada and the United States through a distribution network of more than 21,000 points of sale, and through guruenergy.com and Amazon. GURU has built an inspiring brand with a clean list of organic plant-based ingredients. Its drinks offer consumers good energy that never comes at the expense of their health. GURU is committed to achieving its mission of cleaning the energy drink industry in Canada and the United States. For more information, go to www.guruenergy.com or follow us @guruenergydrink on Instagram and @guruenergy on Facebook.
About Able Esports
Able Esports is a Canadian esports organization with players and fans spanning North America and beyond. The company strives to field the best competitive teams and content creators in the most popular esports and gaming titles. Able’s goal is to offer its athletes the tools and support that they need and deserve to compete at the highest levels. The organization works diligently with its partners to offer high-quality events and collaborations to further promote and elevate esports within Canada, while ensuring a non-toxic and inclusive environment. www.ableesports.com
