Santa Monica CA – Cloud9, one of the most recognizable esports organizations in the world is
transitioning its Cloud9 Training Grounds to its performance partner FITGMR, who will continue to deliver a high standard of excellence in player development. With this transition, FITGMR will be able to offer its holistic approach to health for esports athletes and help those athletes perform better in their specific esport through a comprehensive training experience that includes personalized game training, competitive league play, coaching, and community engagement. Cloud9 and FITGMR have collaborated in various ways since 2018 and will continue to do so, with the Training Grounds being just one of those programs.
Jack Etienne, CEO of Cloud9 stated, “Cloud9 and FITGMR believe in the importance of player development and wellbeing. Through our joint venture, FITGMR will take Cloud9’s Training Grounds to the next level. We are thrilled to work with FITGMR to deliver the next evolution of Training Grounds.”
“We have been working closely with the Cloud9 Training Grounds for the last year in many ways from training their coaches in the FITGMR protocols, doing residencies in the Cloud9 Training Grounds Gym and co-marketing products to high school and collegiate partners. While in many ways our collaborations have seemed as if we were one team, now we are officially aligned to better serve our esports and gaming community,” stated Kristin Anderson, CEO of FITGMR.
ABOUT CLOUD9
Founded in 2013, Cloud9 has grown to become one of the most recognizable esports organizations in the world. With championships industry-wide, unmatched viewership hours, and extensive benefits packages for players and staff, Cloud9 prides itself on being the best in all categories.
At this time, Cloud9 fields professional teams in Apex Legends, Chess, CS:GO, Fortnite, Halo, League of Legends, Overwatch, Super Smash Bros. Melee, Teamfight Tactics, VALORANT.
ABOUT FITGMR
FITGMR is a human performance company that has developed the first app specifically designed to meet the mental and physical demands of gamers and esports athletes. It accomplishes this by building behaviors and habits that research shows improve gaming performance: physical maintenance, mental conditioning, nutrition, sleep, and lifestyle. By design, the FITGMR program leads to key character traits associated with success including self-reflection, accountability, communication, adaptability and flexibility, zone mentality, respect for self and others,and follow-through.
NOTES for emails:
The Cloud9 Training Grounds will continue to be the Cloud9 Training Grounds reflecting the ongoing affiliation with Cloud9.
Through this joint venture, the Cloud9 organization will still be affiliated with the Training Grounds. As TG coaches, you can continue to expect to have collaboration and partnership with the C9 professional coaches, players and organization.
