All-Stars event highlights top high school Rocket League and VALORANT players to advance student esports opportunities.
CHARLOTTE, NC — AUGUST 22, 2023 – Stay Plugged In (SPIN), the premier recruiting platform for esports scholarships, and Coca-Cola Consolidated, the nation’s largest Coca-Cola bottler, announced the launch of their inaugural “Stay Plugged In Coca-Cola All-Stars” campaign on Tuesday.
Stay Plugged In and Coca-Cola Consolidated have teamed up to create a first-of-its-kind event, aimed at highlighting the important role gaming plays in advancing student opportunities. The event will showcase the top high school VALORANT and Rocket League players with 40 Juniors and Seniors from across the country named as 2023 Stay Plugged In Coca-Cola All-Stars.
“With the backing of a great partner like Coca-Cola Consolidated, the Stay Plugged In Coca-Cola All-Stars campaign will raise awareness of opportunities for high school students in esports,” said Scott Hollingsworth, Chief Operating Officer, Stay Plugged In. “Be sure to nominate a student you know.”
All-Stars will be chosen by a Selection Committee consisting of leading industry figures and representatives of Coca-Cola Consolidated. The Committee is looking for the next college player – selection will focus on in-game technical skills, performance in competitions, evaluation of submitted gameplay clips, as well as intangible traits like teamwork and sportsmanship.
“Coca-Cola Consolidated is proud to join Stay Plugged In in recognizing gaming’s growing role in collegiate sports. We want to see gamers succeed in competition and life and look forward to having the spotlight shine on them” said Dan Holmes, SVP of Commercialization and Brand Marketing with Charlotte-based Coca-Cola Consolidated.
All-Star Weekend takes place December 14 – 16 – where All-Stars will meet college recruiters and show off their skills in combine-like challenges, and cap the weekend off with the official All-Star tournament. The tournament features $20,000 in prizing available with a format that sees that every player receive a minimum of $250.
“The All-Stars campaign serves as a testament to the growing opportunities in college esports”, said Sergio Brack, Director of Esports at University of Maryland. “By bridging the gap between high school and collegiate esports, this campaign introduces an unprecedented opportunity for students to showcase their talents and potential.”
Students can nominate themselves or receive nominations from their peers at https://www.allstars.staypluggedin.gg until November 1st, 2023.
ABOUT STAY PLUGGED IN
Stay Plugged In (SPIN) is the premier esports recruiting platform for college scholarships. They are a Charlotte, North Carolina-based esports company that services the entirety of North America. Stay Plugged In began operations in 2020 to educate students and parents on the opportunities available to esports athletes both academically and professionally. The Esports recruits that pass through the Stay Plugged In program are amongst the most well-rounded players and professional individuals on the market, making them the most versatile and sought-after talent in the industry. Their mantra, “Better Player. Better Person. Better Recruit.” perfectly sums up their mission of educating students to be more marketable and better prepared to best take advantage of the connections provided by Stay Plugged In and their collegiate network. Stay Plugged In has fostered connections to students from several continents including North America, South America, Europe and Asia . Currently sitting as the industry leader in providing unique and innovative esports recruiting events, projects range from online recruiting leagues to virtual showcases, and the providers of esports recruiting LANs. Stay Plugged In is the go-to source for esports scholarship opportunities. For more information go to staypluggedin.gg or reach out to info@staypluggedin.gg.
ABOUT COCA COLA CONSOLIDATED
Coca-Cola Consolidated is the largest Coca-Cola bottler in the United States. For 120 years, we have been making, selling, and distributing beverages of The Coca-Cola Company and other partner companies in more than 300 brands and flavors across 14 states and the District of Columbia to approximately 60 million consumers.
